Hipmunk Launches Improved Hotel Search, Complete With Local-Written Neighborhood Guides

Travel startup Hipmunk is launching a big redesign of its hotel search feature today, one that should help travelers find a hotel in the neighborhood that best matches the type of trip that they're looking for. The company first launched hotel search in early 2011, but co-founder Steve Huffman told that at first, Hipmunk brought the wrong approach to the problem. The company's flight search, with its calendar-based results layout and "agony"-based rankings, was a response to real problems faced by its co-founders. On the other hand, Huffman said Hipmunk "learned quickly that we needed a hotel product if we wanted to survive as a company," because there's more money to be made in hotel search.

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