Veena's Market | NBIS | Network for Business Innovation and ...

Veena, a food enthusiast and entrepreneur, grew up in India before moving to the US as a teenager. To bring her passion for cooking to American kitchens, she started Veena?s Market in 2010 with the mission of helping people cook authentic and healthy Indian food at home.

Veena?s Market offers cook-it-yourself recipe kits that give you all the spice ingredients and rice in a convenient pack along with a well-tested recipe. Veena saw firsthand that Americans attempting to cook Indian food at home are often discouraged by the challenge of finding all the right spices in reasonable amounts and recipes that work for them. Veena?s Market solves this problem by offering pre-packaged kits with the specialty ingredients in just the amounts you need, including a shopping list for the fresh ingredients and a proven recipe. Where available, we use organic and fair trade ingredients, following through on Veena?s Market?s commitment to sourcing ingredients ethically. We minimize the amount of packaging and use recyclable or recycled materials. No artificial food coloring or preservatives are used in any of our products. We believe that organic is not only healthy, but increases the flavor of our spice blends.

Veena writes a popular blog, where she shares many recipes, information about spices and tips & tricks around Indian cuisine. She covers many dishes that are popular at Indian restaurants but also brings to light recipes that have never been served in restaurant kitchens in India or abroad. Veena loves giving people recipes that use whole grains such as finger millet, an ancient crop, or easy ideas for a quick weeknight meal.

Veena often gets asked about cooking lessons. She loves cooking with people and has given many hands-on lessons and demos.?Learning how to cook Indian food does not need to be intimidating, but can be a fun and rewarding experience. Through cooking lessons, easy-to-use recipe kits and an inspiring and practical blog, Veena?s Market makes Indian cooking accessible for everyone!

www.veenasmarket.com

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Source: http://nbis.org/veenas-market-2/

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