Ongoing promotion of your website ? Scott Moffatt

Rarely will a?website?generate traffic just by being on?the?internet. To succeed the?website?needs to be integrated into?your?overall marketing and promotions and the process of getting good search rankings requires effort over a period of time. Here are some basic steps you can take to help increase?your?website?s profile.

Business communications

• Tell people directly/word-of-mouth
• Send out an email to all?your?current customers and?contacts?letting them know you have a new?website
• Include?your?web address on email footers
• Include?your?web and email address on business stationery as well as on-hold messages

Social media?

• Establish a social media presence on Facebook, Twitter and Google + ?but only if you intend to use them and integrate into your overall online strategy
• When including a post on the website share this to Facebook and Twitter

?Search and search marketing

• Get a Google Places listing as well as Bing and Yahoo local listings (I am looking into whether you currently have this ? not sure that you do but will let you know for sure)
• Consider Google Adwords (paid advertising appearing at top and side of Google search results) for short?targeted?campaigns that help boostyour?profile

Traditional media and advertising

• Include?your?web and email address on print media advertising
• Any news that goes through traditional media should also appear on?your?site ? local news, reviews

Online services

• Create listings on general business directory websites e.g. TrueLocal, Hotfrog, Yellow Pages and be sure to include?your?web address
• Get listed in trade-specific directories
• Include?reciprocal?links to and from other websites ? e.g. trade sites, suppliers, contractors etc.

New content

• Keep the new content coming ? Have a strategy for ongoing maintenance and publishing new content ? news items, new pages, more detail, freebies
• If you like making videos upload some?business?related videos to?your?YouTube channel with links back to?your?site

Source: http://scottmoffatt.com.au/ongoing-promotion-of-your-website/

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